Our job as marketers is to transform the desire they already have into demand for our product or service. You definitely can do that with an effectively constructed marketing message to produce demand where none exists. For instance, you're launching a brand new item no one has heard of.
You need to recognise what is the chief wish within your marketplace that your item or service addresses? What is the the primary point that your market desires that your product or service supplies. It is essential to recognise that and you'll have to truly show them how your product or services transforms their problem into result (solution). It is vital to create demand to your solution. Remember, you're not creating the desire, they already have the desire and might not know how to solve it. You're creating the demand.
As soon as you have quality and clarity on what your market wants, it is your job as a marketer to provide an education based message that shows your marketplace: